Toyota's compact crossover C-HR concept is widely expected to come to the U.S. in late 2016 as a Scion.
The Japanese automaker ventured into German territory at the Frankfurt Motor Show to reveal an updated C-HR concept. Its debut comes roughly a year after an earlier C-HR was revealed at the Paris Motor Show in 2014.
It’s widely expected to come to the U.S. market in late 2016 under the Scion nameplate. This would make it the last of the three new vehicles Scion has promised dealers, behind the iA and iM that went on sale this month.
Its compact size puts the C-HR (or whatever Scion will call it) below the RAV4 crossover in Toyota’s lineup, and squarely against other recent entrants like the Honda HR-V, Mazda CX-3, Chevrolet Trax, and Jeep Renegade.
Consumers are also flocking to crossovers because they promise virtually the same fuel economy as subcompact cars but mix in a higher ride height and more cargo room. That's why Toyota has all the reasons to jump into the compact crossover segment of the market.